As a business, you cannot afford to scrimp when it comes to investing in your professional, social media presence. After all, you are getting the opportunity to put your best foot forward online so why not make the most of it? A well designed and maintained social media platform can act as a sort of resume for your business, highlighting what you stand for and why the customer wants to do business with you, rather than your competition. In this day and age most people will look for your business on social media, making a decision as to whether or not to do business with you, before visiting your business website. This means that, in order to gain new customers, your social media platforms need to be engaging, professional and reflective of your most compelling strengths. In order to accomplish this, it is crucial to have the right kind of cutting edge presence throughout all major social media platforms including Facebook, Instagram and Twitter. Your goal as a business should be to create a powerful social media presence designed to reach out and touch those looking for the services you have to offer, compelling them to select you ahead of all the rest.