The digital marketing industry is booming, and businesses are actively seeking experts to help them generate leads, increase sales, and grow their online presence. If you’re looking to start a digital marketing agency, offering the right services can set you up for success.

In this article, we’ll cover five high-demand digital marketing services you can start offering today—even if you’re new to the industry.

Google only loves you when everyone else loves you first.

Wendy Piersall

1. Pay-Per-Result SEO (Search Engine Optimization)

Why It’s in High Demand:

Businesses want to rank higher on Google but don’t want to pay for services that don’t deliver results. That’s where Pay-Per-Result SEO (PPR SEO) comes in—you only charge clients when measurable improvements happen (e.g., ranking in the top 10 for a keyword).

What You’ll Do:

✅ Conduct keyword research
✅ Optimize website content and structure
✅ Build high-quality backlinks
✅ Improve site speed and mobile-friendliness
✅ Track rankings and report progress

How to Get Started:

• Use tools like SEMrush, Ahrefs, or Moz to analyze client websites.
• Offer performance-based SEO pricing, so businesses only pay when they see ranking improvements.

2. Google Business Profile (GBP) Optimization

Why It’s in High Demand:

Local businesses depend on Google Business Profile (formerly Google My Business) to attract customers. A well-optimized GBP can significantly increase their visibility in “near me” searches.

What You’ll Do:

✅ Set up and optimize Google Business Profiles
✅ Add accurate business details, keywords, and images
✅ Manage customer reviews and responses
✅ Post regular updates and promotions
✅ Track analytics and insights

How to Get Started:

• Help local businesses rank in Google’s Map Pack.
• Use tools like BrightLocal or Whitespark to track GBP rankings.

3. Facebook & Instagram Ads Management

Why It’s in High Demand:

With over 3 billion users on Facebook and Instagram, businesses need effective ad campaigns to reach their target audience. However, many struggle with setting up and optimizing profitable ads.

What You’ll Do:

✅ Create targeted ad campaigns
✅ Write compelling ad copy and design engaging creatives
✅ Set up custom audiences and retargeting
✅ Track ad performance and optimize for better ROI

How to Get Started:

• Use Facebook’s Ads Manager to practice running campaigns.
• Offer a small budget test campaign to potential clients.

4. Lead Generation via Pay-Per-Call (PPCall)

Why It’s in High Demand:

Businesses thrive on high-quality leads but often waste money on ads that don’t convert. Pay-Per-Call (PPCall) marketing helps them generate leads where they only pay for actual calls from interested prospects.

What You’ll Do:

✅ Run PPC or social media ads that drive phone calls
✅ Set up call tracking numbers for clients
✅ Optimize campaigns for higher call volume and quality
✅ Charge businesses per qualified lead/call

How to Get Started:

• Partner with home service businesses, law firms, or medical clinics that rely on phone calls.
• Use CallRail or Ringba for tracking and reporting.

5. AI Chatbots for Sales & Customer Support

Why It’s in High Demand:

With automation on the rise, businesses are investing in AI chatbots to handle customer inquiries, schedule appointments, and even close sales—24/7 without human intervention.

What You’ll Do:

✅ Set up AI-powered chatbots on websites and social media
✅ Automate responses for FAQs, booking, and customer service
✅ Integrate chatbots with CRMs and payment systems
✅ Optimize for lead generation and sales conversion

How to Get Started:

• Use chatbot platforms like ManyChat, Chatfuel, or Tidio.
• Offer custom chatbot setup to businesses struggling with customer engagement.

Final Thoughts: Get Started Today!

These five high-demand digital marketing services give you a solid foundation to build a profitable agency. Businesses need experts who can help them generate traffic, convert leads, and increase revenue.

✅ Don’t have experience? No problem! With the right training and tools, you can start offering these services today.
✅ Need help launching your agency? At LaunchLab Digital, we equip you with the knowledge, tools, and support to succeed.